Animation is all about exaggeration. Not only does it engage its viewers through its exaggerations but helps them think differently as well. With the help of these ideas, you can present narratives and influence the viewer to think out of the box. It is through imagery that most of us connect with an idea or a concept. As compared to other forms of content, it is much easier to perceive something unique and to present it forth to its viewers. 

It can be tricky to write on an idea that has not been yet presented to the audience however, with visual example you have no restrains and can freely express yourself without any bounds. However, one must keep in mind to not go overboard and keep elements simple otherwise they tend to appear cluttered. 

The impact of exaggeration on viewers

It has been found that exaggerated animations tend to not only stimulate the minds of the viewers but they help them uniquely think in a different manner. The more distinctive the animation is going to be the easier it will be for the viewer to invest their attention towards the animation and indulge with it. For that reason, there cannot be enough emphasis on how important it is to add realistic and unrealistic elements to the logo design agency since that is the whole idea behind it. 

This will bring your animation to the forefront as well and present itself as an impactful piece of imagery. Not just an idea on the screen.