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出色的作者 需要思考文字推銷技巧嗎?
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「寫咗無人睇嘅文,有乜用?」「你知唔知點解無人睇呀?係因為你無諗過用乜方法,可以令篇文多人睇!」這是Dinezz在工作上,經常聽到的說話。說穿了,就是隨著更多社交平台出現,作者除了創作,也要思考如何宣傳自己的文章。
最近,自己也像penana不少作者一樣,也開了一個fb專頁(它的名字叫 我禿了,也戴頭巾了),將自己的作品放於fb上,嘗試用Digital Marketing推銷自己的文章。
寫文與Marketing有何關係?當我們創作了作品後,均希望更多人可以閱讀到我們的文章,如何將自己的作品令更多人知道,這就是Marketing,亦正正是Dinezz現正在網媒工作時,每日的工作之一。
在目前的工作中,其中一個擴大讀者群的方法就是尋找合適或類型相近的內容平台,建立Partnership關係,定期在彼此平台登出彼此的文章,從而吸引雙方的讀者,令兩位作者在讀者群擴增上,做到Win Win雙贏的局面。
好啦,說到這裡,你會認同出色的文字工作者,是需要出色的文字推銷技巧嗎?
Total Reading Time: 2 minutes
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